They Call Me Madison - OFFICIAL Film

The MRF decided it was about time that the Madison River had a film of its own. So…we had one produced. The film explores the self reflections that stem from the question, “What does the Madison River mean to you?”. The individuals in the film are representative of an entire community. Each delve into their personal history with the river and how they truly feel about its status in the community. The film will reveal the emotional impact the river has on the individual and the community at large.

The Madison River is the lifeblood of the Madison Valley. It not only supports wildlife, insects and plants; but an entire community of ranchers, residents, anglers and business owners. Its vitality is crucial to the valley’s utter existence. Without it, a trickle effect would decimate the Madison Valley...Ranches would go belly up as fields would cease to produce alfalfa for cattle, fishermen would seek other rivers for recreation, the loss of fishing dollars would squeeze businesses, initially causing cutbacks and layoffs but eventually forcing owners to close their doors for good; and finally, without a thriving economy the majority of residents would be forced to move away.

So there’s really only one question, What does the Madison River mean to you?